Content Strategist

ABOUT THE ROLE The City of Philadelphia is seeking a Content Strategist to shape the voice, structure, and usability of content across phila.gov and related digital services. This role focuses on content governance, strategy, and execution, working in close partnership with City departments to ensure residents can easily understand and access essential services. The Content Strategist collaborates with the Director of Content, Digital Services teammates, and cross-department stakeholders to plan, create, and improve user-centered content. The position also involves leading training and engagement efforts to empower City staff to maintain high-quality, accessible content. KEY RESPONSIBILITIES - Plan, write, and improve web content, navigation labels, UX copy, and training materials using established content standards - Develop and evolve resident-centered content standards and ensure consistent application across departments - Lead content audits, migrations, and redesign efforts for phila.gov and related digital services - Facilitate workshops on content creation, information architecture, and plain language best practices - Train City staff and partners on web writing, accessibility, and content governance - Collaborate with designers, developers, and product teams to implement content solutions - Build strong relationships with stakeholders and translate business needs into actionable content strategies - Monitor and refine content based on data, feedback, and performance insights - Manage multiple projects, timelines, and priorities in a fast-paced environment - Communicate clearly about project progress, risks, and outcomes - Problem solve through ambiguity and when challenges arise MINIMUM QUALIFICATIONS Education: - College degree (Minimum Education Required) Experience: - At least 3 years of professional experience in content strategy, content design, or web writing - Experience managing the full content lifecycle, including audits and governance - Experience collaborating in cross-functional teams Skills: - Strong writing and editing skills with a focus on plain language and usability - Experience with content management systems (CMS) - Familiarity with information architecture and user-centered design principles PREFERRED QUALIFICATIONS - Experience working on large-scale websites or service-driven platforms - Knowledge of accessibility standards (WCAG 2.1 AA) - Experience with analytics tools (e.g., Google Analytics) - Instructional design or training experience - Bilingual skills SPECIAL REQUIREMENTS - Must be a city of Philadelphia resident within six months of hire - Vaccinations are not required for this non-medical, non-emergency, non-patient facing position - Applications without a cover letter will be considered incomplete SELECTION PROCESS - Applications are reviewed based on qualifications and experience - A cover letter is mandatory for consideration HOW TO APPLY - Submit an application including a cover letter via the City of Philadelphia career portal - Ensure the cover letter is included; applications without one will be rejected as incomplete EMPLOYMENT DETAILS - Job Type: Full-Time - Location: Philadelphia, PA - Employer: City of Philadelphia - Benefits: Comprehensive health coverage, wellness program eligibility, paid vacation/sick leave/holidays, generous retirement savings options, Public Service Loan Forgiveness eligibility, free SEPTA commute (SEPTA Key Advantage Program), and tuition discounts/scholarships