Hidden Gems: Encouraging Tourists to Explore Local Neighborhoods

When visitors think of a city, they often imagine iconic landmarks and the biggest attractions. But some of the most memorable experiences can come from less obvious places: corner coffee shops, murals tucked away on side streets, local markets, and family-run shops. By encouraging tourists to explore neighborhoods beyond the typical hotspots, cities can deliver richer travel experiences, spread economic benefits more evenly, reduce overcrowding in busy zones, and deepen the connection between visitors and residents.

Here’s how cities can highlight neighborhood gems, what recent US research says, and how local people can help make this happen.

Why Neighborhood Discovery Matters

• Authentic Experience: Tourists who explore neighborhoods get to see how people live, eat, and contribute to the local culture. It adds depth to a trip.

• Economic Spread: Small businesses outside tourist hubs benefit when visitors wander off the usual paths—cafés, shops, street vendors all gain.

• Relief for Overcrowded Areas: Guiding people toward less-visited neighborhoods helps reduce congestion and wear on top landmarks.

• Inclusivity & Sustainability: Neighborhood discovery can foster more sustainable travel, with environmental and social benefits, by involving more parts of the city and more kinds of people.

Strategies for Highlighting Hidden Neighborhood Gems

1. Create Curated Neighborhood Guides:

   • Themed maps (e.g. street art, local food tours, historic architecture).

   • Profiles of local artisans, store owners, or residents.

2. Walking Tours & Local Hosts:

   • Tours by residents who can tell stories unsung by guidebooks.

   • Themed walks—food, heritage, music, or nature—focused on neighborhoods.

3. Use Digital & Interactive Tools:

   • Apps or interactive maps that suggest off-the-path spots.

   • Social media features or blogs highlighting “hidden” stories or personal discoveries.

4. Partner with Neighbors and Local Businesses:

   • Involve neighborhood associations in planning what gets promoted.