Why Transparency and Vulnerability Build Public Trust

In communication, trust is not a given—it must be earned through consistent transparency and a willingness to show vulnerability. When local governments acknowledge mistakes, share decision-making processes, or explain limitations candidly, they invite the public into a relationship built on mutual respect. This openness is not a liability; it is a strength. A 2022 report by the Edelman Trust Institute found that 81% of people globally expect institutions to be transparent about ...