The Psychology of Messaging: Why Some Campaigns Go Viral and Others Don’t

The Psychology of Messaging: Why Some Campaigns Go Viral and Others Don’t

One of the strongest psychological triggers in messaging is emotion. Studies have consistently shown that emotionally charged content is more likely to be shared across platforms. When people feel something deeply—whether it's joy, anger, surprise, or empathy—they are more inclined to pass that feeling along to others. This behavior is rooted in our social instincts; sharing emotio...